Becky Catino is the co-chief executive officer and co-founder of GigSmart, a mobile application that connects businesses with gig workers. An accomplished entrepreneur, Becky Catino maintains an interest in effective staffing strategies.
Companies such as IKEA are turning to the potential of the freelance workforce model to create effective solutions to challenges. For instance, some IKEA customers find the process of assembling the brand’s furniture to be a daunting task.
In order to improve the assembly process, IKEA moved to embrace the freelance workforce model by acquiring TaskRabbit in September 2017. A marketplace that matches freelance labor contractors with customers, TaskRabbit offers assistance in completing everyday tasks, such as moving, cleaning, and handyman work.
TaskRabbit and IKEA previously partnered in November 2016 to create a pilot program in London designed to connect IKEA customers with freelance workers who could offer help in assembling their furniture.
IKEA’s acquisition of TaskRabbit allows it to address the assembly issue while avoiding the inherent challenges of creating new departments, policies, and infrastructures required for handing the problem internally.